Kareme
Kareme is an artisanal food brand based in Mexico City, created to bring homemade products to a wider audience without losing the warmth and authenticity that define them. The objective was to build a brand from the ground up; developing its strategy, positioning, and visual identity, to transform a growing homemade business into a cohesive, recognizable brand that communicates quality, craftsmanship, and everyday simplicity.
Objective
Inspired by the idea of "De nuestra casa a tu mesa," the brand was designed to celebrate thoughtful craftsmanship and honest ingredients. Every element, from the identity system to the packaging and brand voice, was intentionally kept warm, minimal, and approachable, allowing the products to feel contemporary while preserving their handmade essence. The result is a flexible visual language that feels authentic, timeless, and distinctly rooted in the culture of sharing good food around the table.
Approach
