Lululemon CSR
To design a comprehensive visual system for Lululemon’s Corporate Social Responsibility (CSR) report that could be applied across multiple platforms. The system communicates Lululemon’s commitment to their athletes, planet, and community, while maintaining clarity, consistency, and impact.
Objective
To design a visual system focused on minimal typography, grid-based layouts, and a simple yet powerful color and graphic language. The design emphasizes balance through clean, and modern layouts for readability; bold, impactful visuals to highlight key data; and consistent use of type and color to unify the experience.
Approach
