Brick Fair
Objective
To redesign the identity of convention and create a visual system that could extend across print and digital platforms. I chose Brick Fair, and my goal was to refresh its identity so it felt modern, vibrant, and cohesive. The challenge was to maintain the brand’s playful while making the full experience easier to understand.
Approach
I redesigned the logo, simplifying the forms to create a modern but recognizable mark. I developed a complete identity system using bold, vibrant colors, LEGO inspired imagery, and simple, easy-to-read typography. Each piece was designed to feel approachable while honoring the creativity and energy of the LEGO community.
