Kit Kat
Objective
To redesign the packaging of an existing chocolate brand, improving its functionality and visual presence. The challenge was to elevate its packaging and my goal was to create a design solution that was functional, but also reimagined the brand’s look in a modern and refined way.
Approach
I leaned into Kit Kat’s core brand colors for instant recognition but stripped back the design to focus on minimal, clean elements that feel contemporary and premium. To expand the concept, I introduced two new flavors, demonstrating how the updated system could adapt to new product lines while staying cohesive.
