Kit Kat
To redesign the packaging of an existing chocolate brand, improving its functionality and visual presence. The challenge was to elevate its packaging and my goal was to create a design solution that was functional, but also reimagined the brand’s look in a modern and refined way.
Objective
Approach
I leaned into Kit Kat’s core brand colors for instant recognition but stripped back the design to focus on minimal, clean elements that feel contemporary and premium. To expand the concept, I introduced two new flavors, demonstrating how the updated system could adapt to new product lines while staying cohesive.
